Agencies

We know that copywriting, production and client approval is just the beginning of the Agency process. The real work begins when you must decide where and to whom your spots are shown. Agencies have been slowly adopting Interactive Advertising as one of their tools in spreading brand messaging, but with so much clutter across the web, it is hard for a message to break through.

Challenge

Banner ads, skyscrapers, MRECs etc. all have been fairly disappointing in truly engaging viewers and the resulting data that can be gleaned from those placements is simply not enough to determine a fair ROI.

Rich Media Ads held the promise of enhanced creative delivery, but Agencies had to produce yet another piece of customized creative collateral and the results have not yet produced the kind of data and metrics that brand managers need and clients demand.

Solution

NTB Media has a unique solution that allows you to use your existing 30-second spots and repurpose them within a fun and engaging application called The A game™. Your spots appear as part of The A game™ with their own question and answers, as well as a brand logo reinforcement message that can be linked to a subsite for click-through exposure. Users play a fun and interactive game utilizing real video of Music, Movies, TV, Animation and more. By offering them an incentive to answer correctly and gain points for rewards, your spots are treated as entertainment with full attention and guaranteed engagement on four different levels. Let's see a pop-up do that!

But it gets better...

Where are people on the Internet and what are they doing? The quick answer is that they are on Facebook or their iPhone playing fun, trivial games. We can place your ads right in front of tens of millions of Facebook gamers daily- in fact, we are the only company who can place your spots on Facebook. By using Facebook Connect, we are able to provide you with data you have previously not been able to gather and distill that into metrics that help you tune your campaign message as well as gain insight into how your message is being received. All of this data is gathered and displayed for you in your campaign Dashboard and it can also be exported easily right to your desktop.

We're just getting started. We also offer this on a performance-based CPE structure, where you do not pay unless your ad is engaged with- fairly simple and yet, very powerful.

Contact our Sales team today and let us show you the many ways NTB Media can help your Agency achieve and exceed its goals.