"The A game ™” Seamlessly Integrates Pop Culture Trivia And Brand Advertising Spots Into Engaging and Measurable Technology
What: NTB Media introduces the premier and only video-driven social game for Facebook, “The A game™.” A trivia quiz that tests pop culture knowledge, “The A game™” seamlessly integrates entertainment with brand advertising spots. Unlike its competitors, “The A game™” also offers Facebook gamers the opportunity to win point-based prizes like a Wii or an iPod touch, while providing advertisers with guaranteed impressions via consumer engagement resulting in a higher return on investment.

NTB executives CEO Alan Hirsch and COO/CMO Michael St. James will be available at ad:tech San Francisco to discuss the big picture of Web video advertising and social games, the future of Facebook video integration and what it means for engagement, as well as brand opportunities.

Who: NTB Media is an online advertising platform that serves advertising agencies, content owners and Web publishers by redefining brand engagement. NTB Media leverages relationships to gain greater revenue on ad delivery, gather data and distill valuable metrics to better understand ad campaigns and ROI. NTB does all of this on a performance basis through a cost per engagement (CPE) model, which creates an immediate return on investment for advertisers. For more information about NTB Media, visit http://www.ntbmedia.com.

When: Tuesday, April 20, 2010 Wednesday, April 21, 2010

Where: 	ad:tech San Francisco
		Moscone Center North
		747 Howard St.
		San Francisco, CA 94103
		
		NTB Exhibitor Booth 6283




Contact:	Jennifer Reza
	        Bender/Helper Impact
                jennifer_reza@bhimpact.com
                310.694.3111